Vaseline

Copy: Emma Kjaer
Art Direction: Joy Boykin

Simple yet versatile and with over a century of wisdom, Vaseline is the Renaissance man. Like the Renaissance man, Vaseline is a jack of all trades - master of none - but oftentimes better than a master of one.

Humbly it thrives with it’s seat firmly cemented in America’s cupboard. For whatever your need, and whatever your use, Vaseline is the jelly of all trades.

One of the many hidden uses: reduce chafing irritation.

Marathon runners cherish the jelly, applying large globs to their inner thighs or nipples as a prevention measure.
Thus, Vaseline’s marathon chafe relief stations, stocked with vaseline cups for those in need of some relief.